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Director and General Manager of WMRA

Position Details

Position Information

Working Title Director and General Manager of WMRA
Position Number 7565
Posting Number F1035
Position Type Administrative and Professional Faculty
Position Status Full Time
College/Division College of Arts and Letters
Department 400313 - WMRA Listener Support
Pay Rate Commensurate with Experience
Specify Range or Amount
Is this a JMU only position? No
Is this a grant-funded position? Yes. This is a grant funded position and is contingent upon continued funding.

Position Summary Information

About James Madison University

We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.

To be the national model for the engaged university: engages with ideas and the world.

Who We Are
Established in 1908, James Madison University is a comprehensive public institution offering undergraduate, masters and doctoral programs to more than 20,000 students. JMU is regarded as one of the finest regional universities in the nation and has been continuously cited in U.S. News and World Report, Changing Times and Money Magazine as an outstanding public university. Located in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. Known for its livability, diversity, local food, arts and natural surroundings, this Virginia Main Street community is a great place to live and work.

General Information

James Madison University is seeking qualified applicants for the position of Director and General Manager of WMRA, our NPR station. This is an opportunity to lead a vibrant and significant station in the heart of the Shenandoah Valley of Virginia with a broadcast range spanning Winchester to Lexington to Charlottesville, Virginia. WMRA and our partner station, WEMC, are established stations in the local communities and are recognized for their quality programming. They are supported by James Madison University and the broader community. All WMRA and WEMC staff are employees of the university. This is a full-time Administrative and Professional Faculty position reporting to the Dean of the College of Arts and Letters. For more information on the stations visit

WMRA History:

WMRA became Harrisonburg’s NPR station in 1975. Since then its coverage area has expanded to Charlottesville, Winchester, Lexington and their surrounding areas. Assuming its leadership would involve preserving continued growth and cultivating prosperous sustainability while maintaining WMRA’s considerable positive attributes, such as:

- A self-reliant 1.4 million dollar budget, in the black for two consecutive years.

- Originated the ground-breaking fundraising technique of More News, Less Noise, where no news and information programs are interrupted, which has resulted in both membership and fundraising surpassing financial goals.

- Strong and growing listenership in the Harrisonburg and Charlottesville markets.

- Implementation of local news with award winning free-lance reporters and substantial News and Information Fund support facilitating more than 350 stories in three years.

- A record setting underwriting year.

- Recent expansion in community engagement with the popular monthly Books and Brews evenings and partnering with many other area events to increase community awareness.

- Establishing an ambitious News and Information endowment fund.

- An experienced, motivated staff of ten full-time and five part-time employees.

Duties and Responsibilities

The Director and General Manager is responsible for overall leadership in supporting the mission and vision of WMRA, while also housing and providing guidance for the classical station WEMC, the student-run station WXJM and Valley Voice, a reading service for the visually impaired staffed by volunteers.

Leadership: Advances the mission of WMRA and WEMC by understanding community needs and station responsibility, sustaining both the “big picture” and the day-to-day goals and activities. Anticipates future station needs and opportunities based upon industry trends and developments, with input from employees and constituents and is actively involved in leadership activities in the local communities and broadcast region.

Development: Engages and cultivates long-term relationships with station supporters, with an emphasis on major donors and foundations to secure the future of the stations. Builds and sustains community support to maintain the stations’ level of excellence.

Programming: Upholds best journalistic practices and understands the value of the creative process. Leads the stations into new areas of community engagement and digital initiatives.

Management: Serves as a team-builder, coach and mentor. Understands the role everyone plays in the organization and is committed to diversity.


Minimum of a bachelor’s degree, master’s degree preferred. Five years of senior management experience in public broadcasting with proven effective interpersonal and leadership skills. Proven success in corporate and individual fundraising for public radio and a desire to develop new sources of funding. A knowledge of public radio programming and funding and a passion for and commitment to the mission of public radio.

Criminal Background Check and E-Verify Notice

Employment is contingent upon the successful completion of a criminal background check.

Posting Detail Information

Posting Date 09/11/2017
Beginning Review Date 10/12/2017
Closing Date
Open Until Filled Yes
Proposed Starting Date 01/02/2018
EEO Statement

James Madison University is an equal opportunity employer committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation Request

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.

Annual Security and Annual Fire Safety Report

Minimum Reference(s) Required 3
Quick Link for Direct Access to Posting
Additional Posting Information

Documents Needed to Apply

Required Documents
  1. Cover Letter
  2. Resume
Optional Documents
  1. Media File

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you learn about this position?
    • Charlottesville Daily Progress
    • Chronicle of Higher Education
    • Diverse Issues in Higher Education
    • Employee Referral
    • Harrisonburg Daily News Record
    • Hispanic Outlook
    • INSIGHT Into Diversity
    • JMU JobLink
    • Job Fair
    • NCAA
    • Northern Virginia Daily
    • Nuevas Raices
    • Other Referral
    • Phone Inquiry
    • Richmond Times Dispatch
    • Roanoke Times
    • Social Media (Facebook, LinkedIn, Twitter, etc.)
    • US Military Pipeline
    • VA Jobs Website
    • VEC (Virginia Employment Commission)
    • Walk-in
    • Washington Post
    • Winchester Star
    • Other
  2. * If you selected a source above please type "N/A" in the following box. If you selected "Other" please indicate where you heard about the position.

    (Open Ended Question)