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Social Media Manager

Position Details

Position Information

Working Title Social Media Manager
Position Number 7760
Posting Number F1062
Position Type Administrative and Professional Faculty
Position Status Full Time
College/Division Communications and Marketing
Department 100242 - University Communications
Pay Rate Commensurate with Experience
Specify Range or Amount
Is this a JMU only position? No
Is this a grant-funded position? No

Position Summary Information

About James Madison University

We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.

To be the national model for the engaged university: engages with ideas and the world.

Who We Are
Established in 1908, James Madison University is a comprehensive public institution offering undergraduate, masters and doctoral programs to more than 20,000 students. JMU is regarded as one of the finest regional universities in the nation and has been continuously cited in U.S. News and World Report, Changing Times and Money Magazine as an outstanding public university. Located in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. Known for its livability, diversity, local food, arts and natural surroundings, this Virginia Main Street community is a great place to live and work.

General Information

James Madison University (JMU) is accepting applications for a Social Media Manager to take the university’s social media presence to the next level and increase engagement with the university’s many audiences. A recent study by marketing firm, Up & Up found that JMU has the third most engaging social media presence out of the 338 NCAA Division 1 institutions studied for the 2016-17 academic year.

Duties and Responsibilities

Specific responsibilities of the Social Media Manager include:
- Develop and implement a strategic social media plan for increasing engagement among the university’s key audiences.
- Conceptualize and execute campaigns that employ the latest social media techniques and trends to support the university’s key goals related to advancement, recruitment and institutional branding.
- Prepare quarterly and annual reports that analyze and assess in both qualitative and quantitative measurements the impact of social media.
- Populate JMU’s main university-level social media pages (Facebook, Twitter and Instagram) with a steady flow of engaging, interactive content with a focus on video and photo assets. Maintain detailed posting calendar.
- Supervise the Digital Content Coordinator, who is responsible for the creation of video and other visual assets for social media.
- Build and maintain relationships with social media administrators and others around campus, serving as an expert resource on matters relating to social media.
- Serve as a member of the university’s crisis communications team by identifying emerging issues on social media that could be potentially damaging to the brand.
- Manage the university’s social media monitoring, reporting and publishing software systems.
- Develop and maintain a social media influencer program.
- Engage in a two-way dialog with JMU’s social media followers, providing a high level of customer service by responding to questions and comments in a timely manner.
- Maintain the “JMU Social Media Directory” website, the “Social Media” section of the Identity Guide, and the Facebook group for social media administrators.


The successful candidate will possess strong public relations, writing and interactive web skills and must be able to work independently to develop strategy and to cultivate content that supports the engagement priorities of the university. Experience building social media networks for brands with the intent to strategically engage key audiences is required, along with experience with reporting on engagement metrics. Graduation from an accredited college or university with a bachelor’s degree in interactive media, public relations, marketing or related field or a combination of college and related experience is required. Video production, graphic design and photography skills are preferred.

Criminal Background Check and E-Verify Notice

Employment is contingent upon the successful completion of a criminal background check.

Posting Detail Information

Posting Date 10/19/2017
Beginning Review Date 11/19/2017
Closing Date
Open Until Filled Yes
Proposed Starting Date
EEO Statement

James Madison University is an equal opportunity employer committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation Request

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.

Annual Security and Annual Fire Safety Report

Minimum Reference(s) Required 3
Quick Link for Direct Access to Posting
Additional Posting Information

Please submit the following:

- Required Other Document #1: A sample of a social media strategy document you developed
- Required Other Document #2: A sample of a social media report you developed

Documents Needed to Apply

Required Documents
  1. Cover Letter
  2. Resume
  3. Other Document #1
  4. Other Document #2
Optional Documents
  1. Portfolio

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you learn about this position?
    • Charlottesville Daily Progress
    • Chronicle of Higher Education
    • Diverse Issues in Higher Education
    • Employee Referral
    • Harrisonburg Daily News Record
    • Hispanic Outlook
    • INSIGHT Into Diversity
    • JMU JobLink
    • Job Fair
    • NCAA
    • Northern Virginia Daily
    • Nuevas Raices
    • Other Referral
    • Phone Inquiry
    • Richmond Times Dispatch
    • Roanoke Times
    • Social Media (Facebook, LinkedIn, Twitter, etc.)
    • US Military Pipeline
    • VA Jobs Website
    • VEC (Virginia Employment Commission)
    • Walk-in
    • Washington Post
    • Winchester Star
    • Other
  2. * If you selected a source above please type "N/A" in the following box. If you selected "Other" please indicate where you heard about the position.

    (Open Ended Question)