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Director of Digital and Social Media - Athletics

Position Details

Position Information

Working Title Director of Digital and Social Media - Athletics
Position Number 7651
Posting Number F1064
Position Type Administrative and Professional Faculty
Position Status Full Time
College/Division Intercollegiate Athletics
Department 300055 - Athletics Communications
Pay Rate Commensurate with Experience
Specify Range or Amount
Is this a JMU only position? No
Is this a grant-funded position? No

Position Summary Information

About James Madison University

We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.

To be the national model for the engaged university: engages with ideas and the world.

Who We Are
Established in 1908, James Madison University is a comprehensive public institution offering undergraduate, masters and doctoral programs to more than 20,000 students. JMU is regarded as one of the finest regional universities in the nation and has been continuously cited in U.S. News and World Report, Changing Times and Money Magazine as an outstanding public university. Located in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. Known for its livability, diversity, local food, arts and natural surroundings, this Virginia Main Street community is a great place to live and work.

General Information

James Madison University, a Division I member of the NCAA and Colonial Athletic Association, is seeking a Director of Digital and Social Media. This is a full-time position with benefits. The Director of Digital and Social Media resides within the athletics communications unit and reports to the Assistant A.D. for Communications but collaborates closely with all areas of athletics external operations, including marketing, ticketing, development and corporate sponsorship. The Director of Digital and Social Media directs departmental social media activity across all platforms, drives departmental email marketing and messaging and contributes to strategy for major departmental communications initiatives.

Duties and Responsibilities

This position serves a critical role in JMU’s digital-first communications approach in a collaborative work setting. The successful candidate will serve as the “voice” of JMU Sports social media across current platforms (Facebook, Twitter, Instagram, Snapchat) with a constant eye on emerging platforms and growth opportunities while ensuring JMU’s relevance in the digital space of college athletics and appealing to all constituent groups. This person will establish a comprehensive content calendar as part of key communications and external operations initiatives while delivering content concentrating on strategic messages, departmental vision, visual appeal and customer engagement.

Other duties related to social media include: consulting oversight of all departmental accounts, including sport program accounts and other units within athletics; observation of all department employee and student-athlete social media activity to ensure alignment with Athletics guiding principles; social media training to educate student-athletes on best practices; analytics to measure account activity and drive social direction; maintain a database of social media departmental accounts, including passwords and user access; research trends in social media and digital communications for sports and other relevant public or corporate entities to maintain JMU’s status as a forward-thinking organization; collaborate with other campus social media content curators to ensure consistent messaging among university representatives and consult on opportunities to expand message reach.

The successful candidate also directs and strategizes all email messaging to constituents for the department. This requires close collaboration with other areas of external operations to maintain a comprehensive email calendar across all target groups while working with multiple email owners to execute schedule and collect all relevant data. Email marketing is executed via the Adobe Marketing Cloud interface. Works with ticketing, marketing and Duke Club to maintain accurate email databases and ensure confidentiality of customer information. Email role requires frequent attendance at unit meetings within all areas of external operations and works closely with marketing and ticketing on key customer initiatives.

Other functions of the position include: graphic design for social media and email content as well as collaboration on other unit design needs; coordination with director of video content on key video initiatives to support digital and social content delivery; serve on external operations directors team; consult on design and upkeep of to ensure consistency with social and email design concepts and overall content strategy; collaborate on the research, procurement and implementation of present and emerging technologies that can enhance JMU Athletics’ outreach and engagement.


Qualifications include but are not limited to:
- Successful candidate must excel in a collaborative setting, reporting to and working with multiple individuals.
- Previous experience managing official social media accounts for an organization with priority to sports and/or campus settings. Experience as a page administrator on Facebook, Twitter, Instagram and Snapchat preferred, as well as experience providing live content across same platforms.
- Proficiency with Microsoft Office Suite, Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), video editing (preferably Premier/After Effects), email marketing platforms (preferably Adobe Marketing Cloud), web design (HTML, script, etc.), social analytics and Google web analytics.
- Positive and proactive work approach with ability to work both independently to manage a heavy workload of deliverables while also collaborating with various department units to strategize content calendars for key social and email messaging.
- Bachelor’s degree in media art, graphic design, communications, public relations or another related field is required.

Preferred qualifications include:
- Experience with web editing and email marketing back-end user software.
- Experience in brand marketing or athletics marketing.
- Knowledge of and interest in Collegiate Athletics.
- Detail-oriented, forward-thinking and successful at planning and organizing.
- Strong creative design skills.

Criminal Background Check and E-Verify Notice

Employment is contingent upon the successful completion of a criminal background check.

Posting Detail Information

Posting Date 10/24/2017
Beginning Review Date 11/08/2017
Closing Date
Open Until Filled Yes
Proposed Starting Date 12/01/2017
EEO Statement

James Madison University is an equal opportunity employer committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation Request

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.

Annual Security and Annual Fire Safety Report

Minimum Reference(s) Required 3
Quick Link for Direct Access to Posting
Additional Posting Information

Required Other Document #1: Please upload one combined portfolio document that includes social media posts, graphic design and email content as Other Document #1.

Documents Needed to Apply

Required Documents
  1. Cover Letter
  2. Resume
  3. Other Document #1
Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you learn about this position?
    • Charlottesville Daily Progress
    • Chronicle of Higher Education
    • Diverse Issues in Higher Education
    • Employee Referral
    • Harrisonburg Daily News Record
    • Hispanic Outlook
    • INSIGHT Into Diversity
    • JMU JobLink
    • Job Fair
    • NCAA
    • Northern Virginia Daily
    • Nuevas Raices
    • Other Referral
    • Phone Inquiry
    • Richmond Times Dispatch
    • Roanoke Times
    • Social Media (Facebook, LinkedIn, Twitter, etc.)
    • US Military Pipeline
    • VA Jobs Website
    • VEC (Virginia Employment Commission)
    • Walk-in
    • Washington Post
    • Winchester Star
    • Other
  2. * If you selected a source above please type "N/A" in the following box. If you selected "Other" please indicate where you heard about the position.

    (Open Ended Question)