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Graduate Recruitment and Marketing Coordinator

Position Details

Position Information

Working Title Graduate Recruitment and Marketing Coordinator
Position Number 4702
Posting Number S1148
State Role Title Public Relations and Marketing Specialist III
Position Type Classified
Position Status Full Time
FLSA Status Non-Exempt: Eligible for Overtime
College/Division The Graduate School
Department 100140 - Graduate School
Pay Band 4
Pay Rate Maximum Starting
Specify Range or Amount $36,449
Is this a JMU Only position? No
Is this a grant-funded position? No

Position Summary Information

General Information

The Graduate School at James Madison University is seeking an individual who is well prepared to lead our efforts to expand regional, national, international interest in our graduate programs, and expand the diversity of our applicant pool.

Duties and Responsibilities

The Graduate Recruitment and Marketing Coordinator will:
-Help to develop and implement a university plan for graduate recruitment, with the goal of expanding and diversifying our applicant pool;
-Regularly communicate with prospective students by e-mail, on the telephone and in person;
-Represent all JMU graduate programs at graduate fairs and special events, including a few that require overnight travel;
-Consult with Graduate Program Directors and faculty to help improve program-level marketing efforts and to coordinate university-wide and department-specific initiatives;
-Manage our Customer Relationship Management (CRM) system and automated e-mail marketing campaign and manages our website;
-Work independently, supervise graduate and undergraduate assistants, and collaborate with JMU’s Office of Communications and Marketing;
-Regularly collaborate with, and during peak periods, directly assist our Graduate Admissions Team;
-Serve as the event coordinator for the annual Northern Shenandoah Valley Regional Graduate and Professional Fair; and
-Share recruitment responsibilities with, and report to, an Associate Dean.


Required qualifications include:
-Excellent written and oral communication skills, and outstanding interpersonal skills, that are necessary to effectively represent all JMU graduate programs to potential applicants.
-Ability to function independently as a recruiter and marketer.
-Technical skills to manage our CRM and automated e-mail marketing campaign, to manage and improve our website, contribute to our Facebook and Twitter accounts, and to assist with the development of printed marketing materials. Must have the ability to quickly learn how to effectively use new products.

Preferred Qualifications:
-Experience in student recruitment and/or marketing.
-The ability to communicate the value of graduate education and the programs available at JMU.
-The knowledge and skills necessary to conduct brief pre-application advising with prospects to help them decide which program might be right for them.
-Strong project management skills.
-Knowledge of software used by the Graduate School such as Microsoft Office, Cascade, CollegeNET, PeopleSoft and Nolij.
-Preference will be given to candidates who are familiar with graduate education, including the value of earning a degree, the graduate-student experience, and/or the graduate admissions process.
-A bachelor’s degree is preferred, a master’s degree is strongly preferred.

Condition(s) of Employment

Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

Posting Detail Information

Posting Date 11/30/2017
Beginning Review Date 01/02/2018
Closing Date
Open Until Filled Yes
Proposed Starting Date 01/10/2018
EEO Statement

James Madison University is an equal opportunity employer committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation Request

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.

Annual Security and Annual Fire Safety Report

Minimum Reference(s) Required 3
Quick Link for Direct Access to Posting
Additional Posting Information

To apply, visit or go to and reference posting number S1148. Applicants will complete a staff application and attach a cover letter that briefly describes the applicant’s experiences that are relevant to the objectives of this position, and a resume. Note that this position requires excellent writing skills so all documents that are submitted will be closely examined for evidence of technical writing skills.

Documents Needed to Apply

Required Documents
  1. Cover Letter
  2. Resume
Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you learn about this position?
    • Charlottesville Daily Progress
    • Chronicle of Higher Education
    • Diverse Issues in Higher Education
    • Employee Referral
    • Harrisonburg Daily News Record
    • Hispanic Outlook
    • INSIGHT Into Diversity
    • JMU JobLink
    • Job Fair
    • NCAA
    • Northern Virginia Daily
    • Nuevas Raices
    • Other Referral
    • Phone Inquiry
    • Richmond Times Dispatch
    • Roanoke Times
    • Social Media (Facebook, LinkedIn, Twitter, etc.)
    • US Military Pipeline
    • VA Jobs Website
    • VEC (Virginia Employment Commission)
    • Walk-in
    • Washington Post
    • Winchester Star
    • Other
  2. * If you selected a source above please type "N/A" in the following box. If you selected "Other" please indicate where you heard about the position.

    (Open Ended Question)

  3. Do you have an Interagency Placement Screening Form (Yellow Form) as issued under DHRM Policy 1.30 Layoff? (Commonwealth of Virginia Employees Only) If you respond "yes" to this question, a Human Resources representative will be contacting you to obtain a copy of your Yellow Form.
    • No
    • Yes
  4. Do you have a Preferential Hiring Form (Blue Card) as issued under DHRM Policy 1.30 Layoff? (Commonwealth of Virginia Employees Only) If you respond "yes" to this question, a Human Resources representative will be contacting you to obtain a copy of your Blue Card.
    • No
    • Yes